Marketing Cybersecurity for SMBs' | Lisa Lively from Reach Out Technology

In this enlightening episode, we welcome Lisa Lively, the Community Engagement Manager at Reach Out Technology.  Lisa discusses the company's mission to bridge the cybersecurity gap for small to medium-sized businesses, led by founder and CEO Rick Jordan. Lisa shares valuable insights on marketing strategies, including the use of different marketing tools and the importance of leveraging existing software.  Her passion for networking and fostering authentic relationships shines through as she emphasizes the power of continuous learning and adapting to change in the fast-paced world of marketing and technology.