Leveraging Location Intelligence for Different Industries | Ana Guerra from Focus BC

In this insightful episode, we welcome Ana Guerra, Head of Marketing at Focus BC, a company specializing in location intelligence.  Ana shares how Focus BC transforms geospatial data into actionable insights for smart cities and the sports industry. She discusses their journey from an IT consulting company to a product-focused business, highlighting their partnership with Google and work with major clients like UEFA. Ana also delves into their innovative approach to lead generation, the importance of simplicity in website design, and her personal strategies for staying updated in the marketing world.  This episode offers valuable insights for anyone interested in data-driven decision-making and marketing in the B2B sphere.