Insights on B2B Healthcare Marketing | Paul Chernin from Coriell Life Sciences

In this insightful episode, we welcome Paul Chernin, Vice President of Marketing at Coriell Life Sciences.  Paul sheds light on how Coriell is revolutionizing medication safety, and talks about their innovative approach to ensuring patients receive the right medications based on their genetic makeup. Paul also shares valuable insights on B2B marketing strategies in the healthcare industry, emphasizing the importance of education and adaptability in reaching diverse audiences. This episode offers a fascinating glimpse into the future of personalized medicine and effective healthcare marketing.