Importance of Data in Marketing Strategies for Growth | Valerie Bartlett from Tracer

Join us as we welcome Valerie Bartlett, Senior Vice President of Growth at Tracer, a company revolutionizing data analytics for businesses.  In this insightful episode, Valerie shares her expertise on transforming raw data into actionable insights, emphasizing the importance of AI automation in marketing measurement. She discusses Tracer's innovative approach to data centralization and normalization, enabling businesses to make informed decisions and optimize their marketing investments. Valerie also offers valuable advice on professional development for marketers, stressing the importance of prioritizing tasks and staying updated with industry trends.  Discover how Tracer is helping businesses across various sectors unlock the full potential of their data and drive growth through effective marketing strategies.