Harnessing Connected TV for Brand Growth | Brittany Alexander from Keynes Digital

In this episode, we welcome Brittany Alexander, Director of Client Strategy and Growth at Keynes Digital, a full-service programmatic company specializing in connected TV.  Brittany shares insights on how Keynes Digital helps brands reach new customers and drive measurable results through their unique audience-first approach. She discusses their data-centric solutions, the importance of transparency in programmatic campaigns, and how they cater to various client goals. Brittany also delves into their client acquisition strategies, the role of their website in lead generation, and offers valuable advice for marketers in the digital advertising space.  This episode is packed with insights for anyone interested in leveraging connected TV for brand growth.