Green Tech Marketing for Maritime Sustainability | Stefana Sopco from Port Xchange

In this episode, we welcome Stefana Sopco, Marketing Manager at Port Xchange, a green tech company developing digital solutions for predictable and sustainable shipping.  Stefana shares insights on Port Xchange's mission to pave the way for zero-emission ports and their focus on sustainability. She discusses the challenges of marketing in the traditional maritime industry, the importance of thought leadership, and effective B2B marketing strategies. Stefana also offers valuable advice for marketers, including the significance of networking, personal branding, and investing in content distribution to drive brand awareness and lead generation in the B2B space.