Effective Customer Acquisition for Hardware Maintenance | Anastasiia Ivannikov from MacPaw

Join us as we welcome Anastasiia Ivannikov, Head of Sales at MacPaw, a company specializing in Mac optimization and security tools. In this episode, Anastasiia shares insights into MacPaw's diverse product range, including their flagship CleanMyMac and other innovative solutions.  She discusses the company's transition from B2C to B2B markets, their unique customer acquisition strategies, and the challenges of targeting Mac-based businesses. Anastasiia also offers valuable advice on leadership in sales, emphasizing the importance of clear communication, team supervision, and efficient goal-setting.  This episode is packed with practical tips for tech companies looking to expand their market presence and optimize their sales processes.