Driving Foot Traffic for Physical Retail and Restaurants | Brandon Rhoten from GroundTruth

In this episode of Pathmonk Presents, we welcome Brandon Rhoten, Chief Marketing Officer at GroundTruth, a media platform focused on driving foot traffic to physical retail and restaurant locations.  Brandon shares invaluable insights on how GroundTruth helps businesses measure the effectiveness of their marketing efforts in driving real-world results. He discusses the importance of clear storytelling in B2B marketing, strategies for effective website lead generation, and the significance of taking calculated risks in marketing.  This episode is a must-listen for marketers looking to improve their ROI and drive tangible business results through innovative media strategies.