Discussing Marketing for Industrial Technology | Fernando Vasconcelos from Mind Tech

Join us as we sit down with Fernando Vasconcelos, Marketing Director and International Sales Coordinator at Mind Tech, a leading software development house specializing in CAD and CAM systems for various industries.  In this episode, Fernando shares insights on how Mind Tech is revolutionizing cutting technology for sectors like footwear, textile, and automotive. Learn about their approach to streamlining manufacturing processes, their unique challenges in B2B marketing, and valuable tips on customer acquisition in niche industries. Discover the importance of exhibitions, content marketing, and the human element in technical sales for this industry.  This episode is a must-listen for anyone interested in industrial technology and B2B marketing strategies.