Creating Future-Proof B2B SaaS Marketing | Josh McNicholas from Evalu-8

Josh McNicholas, Head of Marketing at Evalu-8, shares insights on B2B SaaS marketing strategies. Evalu-8 offers HR and health and safety software solutions for businesses worldwide.  Josh discusses the company's focus on solving multiple problems for clients, their success in the manufacturing sector, and his approach to organic growth through website optimization and content strategy. He emphasizes the importance of understanding customer perspectives and continuous refinement of messaging to drive inbound leads and streamline the sales process.  It highlights their focus on organic growth, content-driven marketing, and customer-centric approach in the B2B SaaS space, particularly for HR and health and safety solutions.