Crafting Content-First Growth Strategies | Kyle Shurtz from Avalaunch Media

In this episode of Pathmonk Presents, we welcome Kyle Shurtz, VP of Performance Marketing at Avalaunch Media.  Kyle shares insights on their unique content-first approach to digital marketing, emphasizing the importance of creative optimization and data-driven strategies. He discusses how Avalaunch Media helps companies achieve profitable growth through performance marketing, website optimization, and their new fractional CMO offering.  Kyle also offers valuable tips on website conversion optimization, the future of content creation, and the challenges of attribution in modern marketing. This episode is packed with practical advice for marketers looking to drive both top and bottom-line growth.