Building Elite Marketing Teams for Modern Law Firms | Katherine Wilson from Fractional Law Firm CMO

Meet Katherine Wilson, co-founder of Fractional Law Firm CMO, a dynamic team providing sophisticated marketing and business development services to law firms of all sizes.  With over 20 years of experience in Big Law, Katherine brings enterprise-level marketing expertise to firms that can't maintain large in-house teams. In this episode, she shares valuable insights on leveraging LinkedIn for professional networking, the importance of financial metrics in legal marketing, and how her team bridges the gap between large and small law firms.  Learn how they're helping law firms compete effectively through strategic business development, targeted marketing tactics, and relationship-building initiatives.