Boosting Higher Ed Engagement with SaaS Solution | Shiro Hatori from Concept3D

In this episode of Pathmonk Presents, we welcome Shiro Hatori, Director of Demand Generation at Concept3D.  Concept3D is a B2B SaaS company specializing in interactive maps, virtual tours, and online event calendars for higher education institutions. Shiro shares insights on how their solutions help marketing, communications, and enrollment teams improve efficiency and enhance user experiences for students and parents. He discusses the shift in their client acquisition strategy, the launch of his own podcast, and valuable tips for B2B marketers looking to leverage podcasting for content creation, networking, and account-based marketing.  Shiro also emphasizes the importance of ethical marketing and overcoming imposter syndrome in the industry.