B2B2C Marketing Insights | Eugenia Blackstone from Iris, powered by Generali

Join us as we chat with Eugenia Blackstone, CMO of Iris Powered by Generali and named one of Forbes' Entrepreneurial CMOs to watch! Eugenia shares insights on Iris's B2B2C identity protection, discussing how they help businesses enhance their customer offerings while addressing the growing threat of identity theft. Learn about their target markets, lead generation strategies, and Eugenia's approach to staying current with marketing trends.  This episode offers valuable perspectives on marketing leadership, and building consumer trust in an increasingly complex online landscape.