B2B Lead Generation Beyond Vanity Metrics | Jonathan Aufray from Growth Hackers

In this episode of Pathmonk Presents, we welcome Jonathan Aufray, founder and CEO of Growth Hackers.  With a focus on generating qualified leads and driving sales for small to medium businesses, Jonathan shares insights on effective B2B marketing strategies. He discusses the shift from working with startups to established businesses, the importance of SEO in their client acquisition strategy, and the critical role of websites in converting leads.  Jonathan also offers valuable advice on leadership, emphasizing problem-solving skills and the importance of creating standard operating procedures early in a business journey.