Acquisition and Omnichannel Marketing for E-commerce | Dallin Koski from Dragonfly Commerce

Join us as we sit down with Dallin Koski, Director of DTC and Paid Media at Dragonfly Commerce. Dallin shares insights into Dragonfly's approach to acquiring and scaling e-commerce brands across various verticals.  He discusses the importance of omnichannel marketing, the emerging potential of TikTok Shop, and the challenges of content creation for paid acquisition. Dallin also offers valuable advice for new brands on diversifying their marketing channels and adapting to the evolving e-commerce landscape.  This episode is packed with strategic insights for e-commerce entrepreneurs and marketers alike.