Noreen Beaman of Orion - The Importance of Behavioral Finance, and the Future of the Investment Industry

Firms and investment professionals must keep up. Tech innovations, demographic shifts, redefined client-advisor engagement—you name it. The future of the investment management industry is promising. But, how can the industry keep its vision to provide continuous better outcomes for clients? In this episode, Rusty and Robyn talk with Noreen Beaman, President at Orion Advisor Solutions.  Aside from oversight of the firm’s operations, Noreen serves as a leader and a mentor to almost 1200 investment professionals at Orion. Her focus is mainly on the firm’s investments and sales and marketing operations. Prior to that, Noreen was the Founding Partner and CEO at Brinker Capital where she offered her expertise for 29 years Noreen talks with Rusty and Robyn about the importance of behavioral finance, the strategies of being a successful professional, and the future of Orion and the entire investment industry. Key Takeaways [04:28] -  What is the secret to being a successful investment firm? [05:45] - Noreen’s industry forecast. [07:37] - What Noreen is most excited about for Orion's future. [08:46] - Why mentors are so important. [11:40] - How to bridge the gender gap in finance. [13:47] - The effect of financial advising on Noreen's life. [15:03] - How a financial advisor can land a dream job in the advisory space. [16:21] - Noreen's tip for financial advisors: Listen. [17:32] - Noreen’s fiction and non-fiction reading list. [20:23] - How to take the first step as an investment professional. [21:21] - Essential books on financial advising. [22:25] - Noreen’s podcast recommendations. [23:21] - How the president of an investment firm stays on top of every aspect of her life. Quotes [06:13] - “The consumer today and the end investor is smarter than they've ever been because they have access to so much information. They're going to drive for continued personalization. And I'm a big believer in that. We need to be ahead of that curve, thinking about what they are going to want.” - @nbeaman [13:15] - “There are women in our organization that have had the opportunity to be successful. And now we need to continue to mentor and bring the next generation of young women into this industry.” - @nbeaman [15:40] - “This is not an easy business. I would say it's not for the faint of heart. So this is not an easy job to have. It's a lot of responsibility, but going after that with the right attitude and being resilient, and being able to weather those storms, when the markets go in a direction that you might not have expected them to—it’s important to have an open mind.” - @nbeaman Links  Noreen Beaman on Twitter Noreen Beaman on LinkedIn Orion Advisor Solutions Born To Run by Bruce Springsteen Ernst and Young St. Peter’s University Orion’s 3D Risk Profile Chuck Widger Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman What Great Managers Do by Marcus Buckingham | Harvard Business Review Money Management Institute Harry Truman What Got You Here Won't Get You There: How Successful People Become Even More Successful by Marshall Goldsmith The Lincoln Highway by Amor Towles Charlotte’s Web by E.B White Jane Eyre by Charlotte Bronte Man’s Search For Meaning by Viktor E. Frankl The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed by Sara Gay Forden House of Gucci (2021) The Intelligent Investor by Benjamin Graham The Behavioral Investor by Daniel Crosby Storytelling For Financial Advisors: How Top Producers Sell by Scott West Standard Deviations with Dr. Daniel Crosby Podcast Eric Clarke Connect with our hosts Rusty Vanneman Robyn Murray Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts 0150-OPS-1/24/2022