What Boy Band Sensation BTS Can Teach Us About Economics

Odd Lots - Un podcast de Bloomberg

Catégories:

South Korean boy band BTS is rarely connected to economics, but as the biggest success to come out of K-Pop, it arguably should be. On this week's episode of Odd Lots, we speak to Euny Hong, the author of 'The Birth of Korean Cool,' about how South Korea made cultural exports a key plank in its economic development strategy. 

Visit the podcast's native language site