Solomon Thimothy - Give Yourself Permission to Fail

BIO: Solomon Thimothy is an entrepreneur with over 17 years of experience in marketing and sales. As the co-founder and CEO of OneIMS, a leading inbound marketing and sales agency, and Clickx, he has helped businesses double their revenue using the 10X Framework.STORY: When Solomon started his service business, he built software unique to his business. The problem was it cost thousands of dollars, and he was a broke out-of-collage kid. His model was terrible; nobody would invest in his business.LEARNING: Every entrepreneur fails, so give yourself permission to fail. “Make sure that whatever you invest in is what you want to spend your next decade trying to figure out.”Solomon Thimothy Guest profileSolomon Thimothy is a highly accomplished entrepreneur with over 17 years of experience in marketing and sales. As the co-founder and CEO of OneIMS, a leading inbound marketing and sales agency, and Clickx, he has helped businesses double their revenue using the 10X Framework. Solomon is also an expert in lead generation and customer acquisition, and a USA Today and Wall Street Journal best-selling author.In addition to his work, Solomon is also an angel investor and startup advisor. He has helped numerous startups grow and scale, leveraging his marketing, sales, and business strategy expertise.Worst investment everSolomon started a service company building websites right off college. He hired other college kids with zero experience, and the process was terrible. Due to their inexperience, Solomon and his staff spent much more time on the work, which led to less money at the end of the day. Solomon decided to create some systems to try and reduce this time wastage.Being a techie, he thought of building software to help onboard customers and enable them to see their reports from the lead gen ads. The software would allow Solomon to automate the process.This meant Solomon would build his own software. All this cost tens of millions of dollars, and he was just a kid out of college with barely enough money to pay the bills and now had to hire developers and pay thousands of dollars—money he didn’t have. On paper, this model was terrible; nobody would invest in his business.Lessons learnedEvery entrepreneur fails, so permit yourself to fail.Andrew’s takeawaysNever develop your own app or software; use what already exists and has been tried and tested.Actionable adviceMake sure that whatever you invest in is what you want to spend your next decade trying to figure out.Solomon’s recommendationsSolomon recommends reading 10x Is Easier than 2x: How World-Class Entrepreneurs Achieve More by Doing Less to understand and apply the 10x framework.No.1 goal for the next 12 monthsSolomon’s number one goal for the next 12 months is to impact the business and income of 10,000 entrepreneurs.Parting words “Keep taking risks. I know you want to reduce them, but there are those that will win big.”Solomon Thimothy [spp-transcript] Connect with Solomon Thimothy