Scott Beebe – Write It Down to Gain Clarity and Business Results

Scott Beebe is the founder and head coach of MyBusinessOnPurpose.com and author of Let Your Business Burn: Stop Putting Out Fires, Discover Purpose, And Build A Business That Matters. Scott hosts the Business On Purpose podcast sharing real stories of how he and the team are working with business owners and their key leaders. They’re building systems, process, and purpose using the Business On Purpose Roadmap to liberate businesses from the chaos of working in their business and help them get their lives back.    “Where there is no vision, people become detached, people then scatter, and eventually people die.” Scott Beebe   Worst investment ever Success as he knew it comes tumbling down in an instant One snowy Friday morning in February 2015, Scott walked into work and walked back home unemployed. He went home, ready to count his losses and figure out how to bounce back. Married with three kids, Scott needed to find his footing again and fast. Taking his side hustle more seriously At this point, Scott had already started Business on Purpose podcast. He figured he could take it a notch higher now that he had more time. Scott called up two of his friends and asked them if he would coach them on how to create visions, missions, and values for their companies. The two friends accepted, and that’s how My Business on Purpose was born. Instant business results In just a few months, the business grew locally through word of mouth. Scott realized that the business had potential and so he decided to invest in marketing it. He hired someone to run Facebook ads for him. Flushing money down the toilet Excited to do more with his business, Scott forgot the tenets of what he was teaching other business owners, having a vision for your business. Scott left the Facebook manager to run things without a clear direction, and as expected, the marketing failed. The business never got any leads from this marketing effort. Yep, $30,000 later, Scott never got a single lead from the Facebook ads. It was devastating, but he picked himself up and decided to follow his advice. He went back to the drawing board and drew up a master plan for his business, which is what he’s continued to use up to now with a lot of success. Lessons learned Vision is the most important thing in business Vision is the most important thing in business. It’s not your financial health. It’s not making sure that you’ve got the right employees, it’s a vision. Without a vision, people scatter, and businesses die. Have a business marketing master plan Before you start marketing a business, have a master plan. Create everything from front to back. This is what people call a funnel, or a sequence or a...