Kelly Bush Novak on founding one of the world’s top PR agencies

This week's My Mission Is... podcast guest is founder and executive producer of the wildly successful public relations agency ID, Kelly Bush Novak. Established in 1993, ID and their team of 100 strategists represents the most influential artists, thought leaders, brands, philanthropic organizations, athletes, musicians, studios, networks, films and filmmakers, content creators and technology leaders on the planet. Kelly personally represents exceptional talent including John Legend, Cynthia Erivo, Alfonso Cuarón, Lena Dunham, Hannah Gadsby, Alejandro González Iñárritu, Madonna, Janelle Monáe, Joey Soloway, and Serena Williams. She manages actor, filmmaker and activist Elliot Page through her management arm, VIE Entertainment. In this episode, Novak talks to Mission’s Editor-in-Chief Karina Givargisoff about how she steered her team through the coronavirus pandemic, the secret to a healthy work/life balance, and what drove her to start ID 28 years ago. The pair also get candid about the importance of not going back to pre-coronavirus ways, maximizing collaboration, and cultivating a positive workplace environment. FIND ID Website: www.id-pr.com Instagram: @idteam  FIND MISSION HOSTS Karina: @missionmagazine Website: missionmag.org  --- Support this podcast: https://podcasters.spotify.com/pod/show/mission-magazine/support