S2 Ep18. What should come first – the content or the audience?

Should you create content for your audience, or find an audience for your content? This dilemma feels a lot like the chicken or egg predicament that harks back to ancient times. And it seems to baffle content creators just as much as the latter torments scientists! So today I’ve decided to unpack this little conundrum …starting with the answer (well, what my answer is at least). Mike Hill – my co-host on the Moonshine Moonshot series – and I disagree on the whole content-before...