Barry Whitmill of Freeplay Energy

Friday, November 3, 2006 6:30 p.m. Based in South Africa, industrial designer Barry Whitmill of Freeplay Energy seeks freedom from traditional energy sources. The organization's Self-Sufficient Energy technology combines wind-up, solar, and rechargeable power in unique and portable consumer electronic products. Freeplay makes products such as Lifeline Radio—simultaneously a functional appliance and a means to communicate with, educate, and empower people in the harsh conditions of Third World countries.