#2266 The $21M ARR Business That Sells Your Email Address

Adam Robinson struggled to compete with MailChimp. So he built software that’s too dangerous for them to build. Businesses that use Retention.com can instantly grab email addresses from anonymous website visitors — even if they never fill out a form. To promote his software he made himself into one of the few interesting follows on LinkedIn by picking fights, bringing drama and adding production values. Adam Robinson is the founder and CEO of Retention.com, which identifies email addresses from anonymous website visitors. He previously worked in finance but launched the email marketing company Robly after the 2008 financial crisis jeopardized his career. Following an 8-figure exit, he bootstrapped retention.com to over $21M in ARR. Sponsored byGusto – The easy payroll and benefits software the Mixergy interviewees love. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint