Using Social Media in a Crisis with Lesley Bruinton, APR

When a tornado hit Tuscaloosa in 2011 and knocked out the school website and most modes of communication, it was the perfect time to convince the administration that the school needed to get on Facebook! IN THIS EPISODE, LESLEY SHARES: How Tuscaloosa City Schools got started on social mediaWhy the district hasn’t changed its Facebook profile pictures since 2012Unique methods for engaging the communityThe video strategy TCS is using to reach more peopleAn invitation to an incredible organiza...