Episode 250: Is Hop Terroir a Marketing Construct and/or a Biophysical Reality?

A recent Master Brewers Technical Quarterly paper explores the answer.Special Guests: Aaron Staples, Alec Mull, Alex Adams, Rob Sirrine, and Scott Stuhr.Sponsored By:Alfa Laval: Brew Ninja: Precision Fermentation: Gusmer: BSG: Proximity Malt: Hopsteiner: Links:Volunteer Opportunity — Master Brewers Podcast Working Group​Untapping Terroir: Experimental Evidence of Regional Variation in Hop Flavor Profiles — 2022 MBAA TQUpcoming Events - Master Brewers CalendarBrewing Summit 2022 — Providence, Rhode Island | August 14-16, 2022Brewing and Malting Science CourseJoin Master Brewers — Use promo code BEER2022 to save 20% on dues