Full Price is the New Black: Retail's Bold Strategy

Are full-price days here to stay? Big retailers like Levi’s and Aritzia are testing shoppers' willingness to pay full price, even with tariffs, and so far, wealthy consumers are still spending. With the richest 10% driving half of all U.S. consumer spending, brands are focusing on full-price shoppers and using new tech for targeted promotions, meaning fewer deep discounts this back-to-school and holiday season. Hosted on Acast. See acast.com/privacy for more information.