336: The Importance of Winning Over Gen Z and Inspiring Action with DeNora Getachew, CEO of DoSomething.org

DeNora’s experiences as a teenager quickly shaped how she viewed the world and her role in it. With a passion for civic engagement and empowering young people, DeNora found a home at DoSomething.org where she uses social understanding and data to inspire action.In this episode, Alan and DeNora discuss why brands should care about their social impact, how Gen Z is forcing companies to evolve, and the Holy Grail of marketing: how to get people to really buy into what we are promoting.   In this episode, you'll learn: How DoSomething.org is fueling young people to change the worldThe “secret” to getting people to take action The power of being intentional, honest, and centering social goodKey Highlights [01:20] The experience that solidified DeNora’s interstate in civic engagement  [03:50] Denora’s path to becoming CEO of DoSomething.org[10:20] How DoSomething is meeting the moment to transform the future[14:45] What do young people care about today and why[17:35] Young people have evolved beyond being influenced by the simple CTA[22:00] The impact DoSomething is driving by giving them tools [24:15] The power of being intentional, honest, and centering social good[26:00] Why brands should care about their social impact[27:50] How the role of civic engagement has changed with today's workforce[28:30] Centering young people in the dialogue may help us find better solutions[31:40] The formative experiences and people that define DeNora[33:15] What is COVID Clarity?[34:00] DeNora’s advice to her younger self[34:55] Marketers have to evolve to meet the upcoming generations [36:30] Three things companies need to consider to stay relevant[38:20] Which brands are connecting the dots between their brand and consumer's concerns[40:10] Young people are the biggest opportunity AND biggest threat to marketers Resources Mentioned: DeNora Getachew DoSomething.org DoSomething.org Partners DoSomething.org Scholarships Brands of interest: Patagonia, Live Nation, Foot Locker, NBA – No Games on Election Day  Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.