335: The current state of D&I in corporate America with Global Diversity and Inclusion Leader at Merck, Celeste Warren
Marketing Today with Alan Hart - Un podcast de Alan B. Hart - Les mercredis
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The state of diversity, equity, and inclusion has changed rapidly since the pandemic. Thankfully, Celeste Warren is here to help us understand how to navigate it. No matter if you're a C-Suit executive, a middle manager, or an individual employee she takes us through the important steps you can take to become a D&I ambassador and how it impacts the bottom line. In this episode, Alan and Celeste discuss how recent events have changed the way we think about D&I, as well as why having a good grasp on it is vital to connecting with your customers and retaining top talent. In this episode, you'll learn: How social and cultural factors shifted the importance and implementation of D&I practices Ways leaders and employees at every level can enact change Why understanding D&I is vital to successful marketing campaigns Key Highlights [04:10] Celeste’s path to D&I at Merck [10:00] What inspired Celest to write her new book [13:40] The current state of D&I in corporate America [18:15] The importance of C-Suite leaders taking accountability [20:30] The role of middle management [25:25] How can individuals be D&I ambassadors [29:15] Three easy steps to become an ambassador [33:35] Why understanding D&I is vital to successful marketing [38:10] How can organizations do social activism the right way Resources Mentioned: Celeste Warren Diversity & Inclusion at Merck How to Be a Diversity and Inclusion Ambassador: Everyone’s Role in Helping All Feel Accepted, Engaged, and Valued Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.