322: Unlocking App Data with Apptopia’s Jonathan Kay

As consumer behavior rapidly changes during the pandemic and beyond, Jonathan Kay, Founder & CEO of app data insights company Apptopia, says the only way to success is focusing on the data to make fully informed business decisions.In this episode, Alan and Jonathan discuss Apptopia’s data insights into various business sectors and how marketers can utilize this specific data in more creative and effective ways. As an entrepreneur, Jonathan also touches on the lessons he’s learned from building this business— whether it’s hiring or the potential backfire of reliance on systems.In this episode, you'll learn:The importance of app data to marketersWhat the current data says about the travel industry, the economy, and home deliveryInsights into Apptopia’s hiring strategyKey Highlights[02:49] Jonathan’s career path[05:04] Biggest surprise of the life of an entrepreneur[08:18] Driving the need for better hiring strategy[09:15] Apptopia and data use on scale[15:10] Home delivery boom during COVID[22:14] Data insights from the travel industry[25:29] Economic data insights[31:20] An experience that defines Jonathan[32:55] Jonathan's advice to his younger self[35:40] What Jonathan as a marketer is learning more about[41:02] The biggest opportunity or threat for marketers todayResources Mentioned:Jonathan KayApptopiaGrasshopper where he was the “Ambassador of Buzz”Apptopia Blog – where they dissect some of their data and trendsCompanies and apps mentioned: GoPuff, Uber Eats, Door Dash, Klarna, AfterPay, Affirm, Costco, BJ’s, Kayak, Hoppr, Disney Perks, Royal CaribbeanFollow the podcast:Listen in iTunes (link: http://apple.co/2dbdAhV)Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)Listen in Spotify (Link: http://spoti.fi/2mCUGnC)Connect with the Guest:https://www.linkedin.com/in/jonathanckay/https://twitter.com/JonathanCKayhttps://twitter.com/ApptopiaConnect with Marketing Today and Alan Hart:Twitter Alan B Hart - http://twitter.com/abhartLinkedIn Alan  - https://www.linkedin.com/in/alanhartTwitter Marketing Today - http://twitter.com/themktgtodayFacebook Marketing Today - https://www.facebook.com/themktgtoday/LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.