310: Leading Through 7X Growth with Qualcomm’s Don McGuire

Don McGuire is the Senior Vice President and Chief Marketing Officer at Qualcomm Technologies. Don leads the global marketing organization, supporting Qualcomm's advancement into new and existing markets and growth areas. He's redefining Qualcomm's strategic approach to product marketing, leading to innovative campaigns and collaborative partnerships that are bringing cutting-edge products to market.On the show today, Alan and Don talk about how Qualcomm has increased its total available market by 7X, what that means for their strategies, and how they're managing the organization through growth. They also talk about the brand strategies they use for their B2C brand, Snapdragon, as well as the enterprise brand of Qualcomm itself.Listen in to learn how to elevate your brand and prepare for rapid growth.In this episode, you'll learn:Why partnerships can elevate your brandHow to develop a compelling brand narrativeTips for restructuring your marketing organization and leading through changeKey Highlights[03:00] Don's journey to Qualcomm[06:30] Splitting the Qualcomm and Snapdragon brands[12:00] Elevating the Snapdragon brand with a Ferrari partnership[18:00] Developing mutually beneficial partnerships[22:30] Fueling explosive growth with connectivity[28:30] Developing a compelling brand narrative[34:30] Restructuring Qualcomm's marketing organization[41:00] Experiences that define Don[43:30] Don's advice for his younger self[44:30] What marketers should be learning more about[49:00] The biggest opportunity for marketers todayResources Mentioned:Don McGuireQualcommSnapdragonCristiano Amon, CEO at QualcommPrevious CMO, Penny Baldwin, on Marketing TodayKing Arthur Baking Company CMO, Bill Tine, on Marketing TodayStockX CMO, Deena Bahri, on Marketing TodayESL Gaming | Announcement with QualcommFerrari RacingNetflix Formula 1: Drive to SurviveCutwater SpiritsBallast Point BreweryVuori Clothing Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.