309: The Power of Streaming Ads with Roku’s Jordan Rost

As the Head of Ad Marketing at Roku, Jordan Rost helps marketers understand shifting media behavior, re-imagine storytelling for the Streaming Decade, and make better ads. Prior to joining Roku, Jordan held leadership roles at Google, Nielsen, Adaptly, and Accenture.On the show today, Alan and Jordan discuss why buyers should prioritize streaming in their ad strategy, and why Roku expects this year to be the first truly streaming-first Upfront. They also dive into the ways media is changing and how to tailor ad experiences to your audience.Listen in to learn more.In this episode, you'll learn:How to achieve brand impact and measurability with streaming adsThe future of UpfrontsWays to tailor experiences to your audienceKey Highlights[02:30] Jordan's guiding principle on his journey to Roku[04:30] Orienting to consumers' perspectives[08:30] Opportunities for performance marketing on streaming platforms[14:30] The future of Upfronts[17:00] Delivering better audience experiences[21:00] Incorporating brand stories in streaming naturally[23:30] Experiences that define Jordan[24:30] Jordan's advice for his younger self[25:30] What marketers should be learning more about[30:30] The biggest opportunity for marketers todayResources Mentioned:RokuJordan RostNielsenPrevious stops in career: Google, Nielsen, Adaptly, AccentureRoku UpfrontsPrevious episode with Sweta Patel at RokuFollow the podcast:Listen in iTunes (link: http://apple.co/2dbdAhV)Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)Listen in Spotify (Link: http://spoti.fi/2mCUGnC)Connect with the Guest:https://www.linkedin.com/in/jordanrost/https://twitter.com/jordanrosthttps://twitter.com/rokuConnect with Marketing Today and Alan Hart:http://twitter.com/abharthttps://www.linkedin.com/in/alanharthttp://twitter.com/themktgtodayhttps://www.facebook.com/themktgtoday/https://www.linkedin.com/company/marketing-today-with-alan-hart/Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.