264: Purpose is Power with ALSAC'S Emily Callahan

Emily Callahan is the Chief Marketing and Experience Officer at ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital. On the show, Emily and Alan discuss St. Jude's origin, how she ended up as the Chief Marketing and Experience Officer, and the inspiration behind St. Jude's partnership with SpaceX. Yes, you read that correctly. St. Jude is going to outer space. But in between, they also talk about purpose: what it means and how it can empower companies and their partnerships. Emily encourages people to “be a difference maker where you are.” Listen in to find out how that inspires her career, their marketing, and St. Jude's mission.In this episode, you'll learn:Why purpose is the power behind marketingSt. Jude's partnership to travel to spaceWhat CMOs can learn from cause marketersKey Highlights:[01:25] Emily's morning routine[02:53] Emily's path to Chief Marketing and Experience Officer[06:12] All about St. Jude Children's Hospital[10:16] What non-profit marketing looks like[13:58] Purpose behind marketing[17:25] St. Jude is going to space![20:37] Stories of inspiration[24:33] What marketers can learn from cause marketers[26:11] Emily's career advice[28:37] A defining experience that made Emily who she is today [30:07] Emily's advice to her younger self[31:58] Emily's impact purchase[33:28] The brands and companies Emily follows[34:50] What Emily says is today's biggest threat and opportunity for marketersResources Mentioned: Emily CallahanALSACSt. Jude Children's Research HospitalRichard Shadyac, President and CEO at ALSACEdelmanSusan G. KomenDanny Thomas and the history of St. JudeSt. Jude and Inspiration4 Space TravelJared IsaacmanInspiration4Chadwick Boseman Visit to St. JudeRussell Weiner , President at Domino'sDomino's $100MM pledge to St. Jude Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.