How to Use Personality Insights to Increase Close Rates – In Just 7 Minutes with Collin Mitchell

 Discover how to make your clients feel like they are more than just a number through personalization Learn why you need to stop selling to the persona and focus more on the person Understand the powerful difference between personalization rather than using the generic sales messages Resources/Links: Want to know how you can put your sales in motion through personalization? Click here: humantic.ai Summary Do you feel like you’re lacking that cherry on top when it comes to your marketing and sales? Are you ready to find out how you can use personality insights to the next level? Personalizing the sales process is crucial in today's competitive business environment. This allows you to build trust with your customers and increase their loyalty to your brand, leading to long-term relationships and increased sales. If you want to stand out from the competition and build a successful sales strategy, personalization is key. Collin Mitchell is a go-to Market Leader with 3 exits under his belt and currently serving as the Chief Evangelist at Humantic AI where they are helping sellers personalize the entire sales process to build more rapport and close more deals. Channel your authenticity with Collin as he explains the importance of ditching the generic and adding a bit of personal touch into your sales and marketing processes that will guarantee you increase close rates, skyrocket sales, and happy loyal clients! Check out these episode highlights: 01:28 - Collin’s ideal client: We serve, you know, various different sales organizations, but, the ideal client that we've, you know, seen to add a ton of value to is B2B sales organizations. 01:44 - The problem he helps solve: There's a few, but, you know, overall the problem that we're solving for them is helping them to better understand their buyers and to change their sales process in a way that can be more authentic. 03:01 - The symptoms of the problem: There are a few different areas that we see. You know, personality insights move the needle the most. But I'll focus on, sort of two of the most common, right, is top of the funnel. They're, you know, not getting a lot of positive replies. 04:11 - Clients’ common mistakes before consulting Collin: So the biggest mistake that a lot of people make, just generally in sales is exactly what you said. You know, selling to the persona instead of the person, and that's just not authentic enough. It's not personalized enough at the level. 06:06 - Collin’s Valuable Free Action (VFA): Start with understanding the different personality types of people and what you should avoid with each type. That's a real way to just take a little bite out of selling this way, before trying to take, you know, take it all on. 06:33 - Collin’s Valuable Free Resource (VFR): Want to know how you can put your sales in motion through personalization? Click here: humantic.ai 07:13 - Q: What are some of the results people are getting from you leveraging personality AI into their sales process? A: So some of the most common things that we're seeing, I'll just give you three, is a 236% increase in positive replies on outbound activities, a 36% increase in first-time-to-engagement, and a 6.7% increase in close rates. Tweetable Takeaways from this Episode: “The best place to start for folks to avoid making those sales mistakes is to know yourself first.” -Collin MitchellClick To Tweet Transcript (Note,