How to Find Your Big Idea – In Just 7 Minutes with Jeff Goins

 Learn why you shouldn’t just settle for a good idea rather than an interesting one Understand why marketing happens as soon as you write the book and not after Discover how you can write a book that can challenge the readers’ assumptions Resources/Links: Want more tips on how to not be boring? Click here: www.goinswriter.com Summary Do you feel like your book has been pretty generic and needs a little bit of spice? Do you want to learn how to write a book that will challenge your readers and keep them hooked? You shouldn’t be writing your book just because of a good idea, but it should be because of an interesting idea that will keep your readers wondering. Jeff Goins is a writer, keynote speaker, and entrepreneur. He is the best-selling author of five books, including, The Art of Work and Real Artists Don’t Starve. Jeff Goins shares how you can stop being boring and make your book interesting, mind-grappling and challenging that will keep your clients wanting for more. Check out these episode highlights: 00:39 - Jeff’s ideal client: Our ideal clients are any thought leader or aspiring thought leader who's ready to pick a fight, who has something that they want to say about their industry or particular topic that is going to challenge the status quo. 02:29 - The problem he helps solve: We help authors not write boring books. And it is really easy to write a boring book. Yeah, and boring isn't necessarily bad, but it might as well be. 03:16 - The symptoms of the problem: I think they're tired. It's actually really, really hard to write even a bad book. Imagine a continuum where 0 is "I haven't written a book" and 100 is "I've written the perfect book". 04:47 - Clients’ common mistakes before consulting Jeff: I mentioned they try to do it all themselves. They settle for a good idea instead of an interesting one. And they think that editing is about fixing typos. Editing is not about fixing typos. 05:41 - Jeff’s Valuable Free Action (VFA): Very simple. We take every client through this. It's a formula. Everybody thinks X, but what's actually true is Y. When people ask you what your book is about, that's your answer. 06:23 - Jeff’s Valuable Free Resource (VFR): Want more tips on how to not be boring? Click here: www.goinswriter.com 07:14 - Q: What does fresh complaint mean? A: It means what it sounds like, which is that you know, we've named our writing and editing agency after a phrase that means if you don't have something new to say that's going to pick a fight, then don't say it. Tweetable Takeaways from this Episode: “What makes people think and then talk about your book, and then even want to read it is that there's some interesting idea.” -Jeff GoinsClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to yet another edition of Marketing the Invisible. I got a treat for you today, joined by Jeff Goins. Jeff, good day from Down Under. Where are you hanging out, sir? Jeff Goins 00:21 I'm in Nashville, Tennessee, Tom. Tom Poland 00:22 And a little birdie told me you're a big music fan and you got there because you chased a girl. Jeff Goins 00:28 I chased a girl. Tom Poland 00:30 That's often the reason,