Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast]
Marketing Smarts from MarketingProfs - Un podcast de MarketingProfs
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Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attrib
