Why Content Marketing matters and how to use it effectively to increase revenue

Content marketing is either overvalued or undervalued by local businesses. They either think it’s the only thing they need to generate leads or clients, or they think it doesn’t play a part at all. The truth is, it matters, but it needs to fit appropriately within your strategy and be well thought out on the front end. Stop creating content without any direction, plan or goal. Learn the key factors of a great content marketing plan and how it will help you achieve your client acquisition goals easier and more effectively.