WHO code and marketing of breastmilk substitutes - with Vicky Sibson

This week, I’m delighted to be joined by Dr. Vicky Sibson, Director of the First Steps Nutrition Trust, to talk about the challenges and regulations surrounding infant formula marketing. Vicky explains the importance of the WHO Code, which aims to protect infant health by regulating the marketing of breast milk substitutes, and clarifies what infant formula companies should and shouldn’t be doing in the UK. We also talk about the impact of digital marketing, the high costs of formula, and the...