Mind set, future consumer behavior is embedded in current trend
ML - The way the world works - analyzing how things work - Un podcast de David Nishimoto
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The future is embedded in the present. The future being embedded in the present does not mean extrapolating everything into the future. It means finding seeds of the future in the ground and not in the wide sky. In other words, change will take time and don’t get to far from what the crowd thinks and is demanding as emerging trends, products and services.
