What Local Sounds Like: Building Regional Media in Multilingual Agri Spaces

In this episode, we’re digging into what it really means to create local, relatable media across Africa’s multilingual spaces and why translation alone isn’t enough. From tone and pacing to cultural familiarity and sound design, we explore what makes people actually listen, especially in agriculture, development, and social impact projects. If your campaigns sound good to you but don’t connect with your audience, this episode is for you.  Hosted by: Sharon Idahosa  Produced by: LTA Studio   About LTA Studio LTA Studio is the creative and production arm of Let’s Talk Agriculture LLC. We help organizations across Africa and beyond bring their media to life — with services that include: – Podcast production – Voice direction and scripting – Regional voice talent sourcing – Audio storytelling and editing – Branded content support 🎯 Whether you need full production or creative guidance for a campaign, our Pan-African team has you covered. 📩 To work with us, email: [email protected]   Want to be a guest on the podcast? If you’re working in agriculture, development, food systems, or regional media — and have a story, strategy, or insight to share — we’d love to hear from you. Request to book a slot here: Here We spotlight voices across the continent and beyond.