288: Roy Osing - How to be Different and Audacious

It’s not enough to be the best at what you do. As a leader, you need to be the only one who does what you do! This is the idea that Roy Osing, the author of Be Different or Be Dead, lives by. Roy is a former president, CMO, and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of a business.As President of a major data and internet company, his leadership and audacious ‘unheard-of ways’ took the company from its early stage to $1 Billion in annual sales. This episode explores how leaders can achieve billions as a benchmark by really switching things around from what we’re used to. Let’s turn some thinking on its head, dive into the episode, and learn how to be different and audacious. In this episode:Learn how Roy’s experience as a system analyst in a changing working world informed his leadership style of being different.Roy talks about the importance of changing our approach away from following textbook guidance and focusing on execution - and how his book, Be Different or Be Dead, helps leaders move in that direction. Roy explains how driving topline revenue was the ultimate motivation for thinking and doing things differently. Roy flips the concept of “leadership is changing” into “leadership MUST change.” To grow further faster, we need different leaders who do things differently.The future is messy. Roy reveals that leaders need to absorb and react to change to be successful. Learn how goals and innovations are only such when you don’t know how to achieve them. Create, don’t copy. Key Takeaways:We need to get back into “dialogue” and learn from each otherTextbooks can not inform you of execution If it doesn’t drive topline revenue, then don’t do itBe the only one who does what you do20% of your idea should be on plan, 80% should be on execution Create, don’t copy - if you know how to do it, then it’s not a goal; it’s a taskTweetable Quotes:“People are guided more by textbook readings than by what works… The textbook may give you the plan, but it will not inform you on execution.” - Roy Osing“You don’t want, merely, to be the best of the best. You want to be the only one who does what you do.” - Roy Osing (Jerry Garcia) “If you know how to do something, then it can’t be innovative.” - Roy OsingConnect with Roy on LinkedIn and Facebook. Feel free to reach out by emailing [email protected]. Check out https://www.bedifferentorbedead.com/ for more content and resources. Email: [email protected]: http://www.leadingchangepartners.com/ Leadership Is Changing Facebook Group: https://www.facebook.com/groups/LeadershipIsChanging/Leadership is Changing LinkedIn Page: