Trusting "Eco-Friendly" Brands Isn’t Easy | COFFEE BREAK!

In this Coffee Break, Rohan and Kirk dive into their latest conversation with Abigail Forsyth, the Founder of KeepCup, to unpack some of the episode’s best moments. The boys chat about everything from Abigail’s eco-conscious approach to running a business, to the Star Wars, Metallica, and Lord of the Rings connections she and Kirk bonded over. The convo takes a turn as the boys unpack the struggle of trusting big corporations that claim to be eco-friendly—especially with scandals like Redcycle proving otherwise. Abigail’s candidness about the challenges of running a truly sustainable company gives the team plenty to chat about. In a perfect world, KeepCup wouldn’t even be needed—we’d just have coffee in the café—but as Abi says, we’re solving half the issue. It’s a thought-provoking and humorous reflection on how much still needs to change in the sustainability space. Also on this ep, the boys throw in a live gift unwrapping to celebrate Kirk’s 30th birthday, followed by Kirk in the hot seat for our second-most famous segment in podcast history: Rapid Fire Questions—where Rohan brings the heat. Explore KeepCup at: @keepcup https://au.keepcup.com/ Want more coffee content? Follow us on instagram @itsjustcoffee or browse all of our content here. Love you for listening! Want to get in touch? Hit us up at [email protected] for any questions or comments. Learn more about your ad choices. Visit megaphone.fm/adchoices