Advanced "Two Step" Facebook Advertising Strategy

Learn the powerful "Two Step" Facebook PPC advertising strategy that warms & converts traffic to leads, fast! In my last video, I explained how my Google organic SEO traffic was boosting the effectiveness of my facebook ads and cutting my cost per lead down by as much as 40% That video is here: https://www.youtube.com/watch?v=sgJ6g3hjD_4 But what do you do if you don't have a strong organic SEO based site with a ton of Google traffic? Well, the answer to that question is what I reveal in this video. You are able to create a two step facebook campaign that helps you turn cold traffic into warm traffic and then turn your warm traffic into leads and customers. This strategy is comprised of two separate campaigns you run simultaneously. It requires you to structure your Facebook audiences for retargeting in a specific way, which I show how to do that, here: https://www.youtube.com/watch?v=NxgN4qu-wFk The first campaign is focused on getting clicks to your website, driving traffic from Facebook to an in-depth, hyper-relevant and awesome piece of content! This can be an advertorial, a case study or an "ultimate guide" type post and is most often best focused on people who are 'problem aware' (from our phases of prospect awareness video you can find here: https://www.youtube.com/watch?v=VQ7qaJyLKIM I would start this ad campaign off as a CPC campaign and once I set my baseline for CPM (cost per thousand impressions) I would consider split testing a CPM based campaign to try and get an even better deal on these clicks. I'd be looking for clicks at the 15 cent to 25 cent range here... And I'd expect a very high relevance score... If your relevance score is below 7 or your CPC is too high, you either have the wrong audience targeted or your messaging is not relevant.  The be-all end-all video that teaches how to target your audience on Facebook with their Audience Insights tool is here: https://www.youtube.com/watch?v=1g17t182OgA The second facebook ad campaign that runs at the same time is a retargeting campaign via either a CPC (cost per click) or oCPM (optimized for conversion) campaign.  This campaign only displays to users who have your facebook retargeting pixel on their browser that they received when they clicked through the first ad campaign to the long-form content. At this point, the prospect has been 'warmed up' to your ideas and your brand... They have seen multiple posts of yours (your ads) in Facebook, has been to your website before and the likelihood of them going deeper into your marketing funnel is increased due to these connections. When you go to measure the effectiveness of this type of PPC strategy you must take into consideration the cost of the first click to your content plus the cost per click to your site for your tracking purposes.  You would then compare that combined CPC against a cold traffic CPC to your funnel... See which clicks were a better value. Also, be sure you are tracking the conversion rate of your opt in page and your OTO (one time offer) for cold traffic and the two-step traffic separately to see if you are getting a better conversion rate from the warm or cold traffic. With these numbers, you have all the data you need to have statistical proof over which facebook advertising campaign is generating higher quality traffic for a better deal. Remember... It is not always about the 'lowest cost per click' and you should stay more focused on your cost per lead and cost per new custom acquisition for your main key performance indicators. Since you now have the full understanding about this FB advertising strategy, its time to get your hands dirty and launch some ad campaigns!  This video shows you exactly how to setup Facebook ads from start to finish: https://www.youtube.com/watch?v=XYY6zn3c8Xk