Testing Pre-orders and growing a fashion e-commerce brand to $1M in 4 years with Raluca Haulica

Send us a text▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONRomanian startup founder Raluca Haulica has grown her fashion ecommerce brand Alura to $500k in just three years. In our chat, we discuss:How she started the business utilizing her father’s networkThe various marketing strategies she’s using such as influencer marketing and PPCHow testing a pre-order strategy paid offHow sharing videos from the factory with her customers has created loyaltyThe unique experience her brand prov...