From StarCraft Player to Maximizing Customer Lifetime Value with Valentin Radu

Send us a textOver the last couple of decades, Valentin has held a variety of jobs (and launched a few companies). Everything from selling cookbooks on the street to launching an internet service company just because he wanted to play Startcrat on broadband!Then he launched one of Romania’s largest online car insurance companies doing 3-4M in annual turnover. But they weren’t profitable. Based on that experience and discovering why determining customer lifetime value is critical for comp...