The PR Firm That Disrupted Itself with AI

What if instead of being disrupted, you became the disruptor? In the first episode of Season 5, we hear from Greg Matusky, the President and Founder of GregoryFCA. Matusky discusses his journey of embracing Generative AI in his PR firm, transforming their operations and culture. He shares how the advent of ChatGPT has revolutionized his firm's processes, and his vision of progressing from an age of information to an age of wisdom and intelligence. Tune in to learn about Matusky's insights on AI's role in public relations and how he's fostering a culture of innovation within his team. Featuring: Greg Matusky, President and Founder of GregoryFCA Innovation Heroes is an SHI podcast. New episodes are now available on Youtube and all major podcast platforms. Visit https://blog.shi.com/podcasts/