How to engage all the supply chain to deliver more sustainable cotton

Amol Mishra, global commercial director, CottonConnect describes to Innovation Forum’s Ian Welsh why partnering with both apparel brands and cotton farmers, covering both ends of the supply chain, delivers more sustainable supply. Mishra outlines how projects are structured so there is a clear link between investment and economic return, how brands are increasingly using sustainable sourcing achievements in marketing, and why natural capital accounting will help CottonConnect deliver on its goal of transforming the cotton industry for good at scale. Cotton Connect was a sponsor of Innovation Forum's recent sustainable apparel and textiles conference.