How the apparel sector can cut supply chain emissions and water use

PEFC’s CEO and secretary-general Ben Gunneburg and Innovation Forum’s Ian Welsh talk about how sourcing fibres from sustainably managed and certified forests can make real improvements in terms of environmental impacts for the fashion sector. They discuss potential consumer trends post-pandemic, how relationships with brands around transparency might change, and why a chain of custody approach can help. PEFC was a sponsor of the recent Innovation Forum sustainable apparel and textiles conference.