Alex Lieberman — On Voice, Unicorns & Intrinsic Motivation (EP.192)

Alex Lieberman is the co-founder and Executive Chairman of Morning Brew, the cofounder of Storyarb and the host of 60 Second Startup & Founder’s Journal. Alex joins the show to discuss why hiring a Voice Editor contributed to Morning Brew’s success, how to spot a writing unicorn, how he learned to follow his intrinsic motivation and MUCH more! Important Links: Alex’s Twitter Founder’s Journal Morning Brew The Great Reshuffle Will Storr on Infinite Loops The Best Stuff | Conscious Leadership Group Show Notes: The Rise of Morning Brew Finding Morning Brew’s Voice Finding the Writing Unicorn Writing Nature vs. Writing Nurture Corporate Speak vs. Online Speak The Power of Self-Awareness Interviews & Talent Spotting Ideating, Doing & Premeditating Following the Intrinsics Finding Your Zone of Genius Building Storyarb Alex as Emperor of the World MORE! Books Mentioned: What Works on Wall Street, Fourth Edition: The Classic Guide to the Best-Performing Investment Strategies of All Time; by Jim O’Shaughnessy The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters; by Joseph Sugarman The Tao Te Ching; by Laozi The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success; by Jim Dethmer, Diana Chapman & Kaley Klemp The Science of Storytelling: Why Stories Make Us Human, and How To Tell Them Better; by Will Storr Burn Rate: Launching a Startup and Losing My Mind; by Andy Dunn