In Clear Focus: Marketing Research for Consumer Insights

In Clear Focus this week: Using online marketing research tools and techniques for consumer insights. We revisit an interview with Mike Klotz of Cint, who explains how quantitative research can help us understand consumers' evolving purchasing behaviors and sentiments towards brands and advertising. Stephen Cribbett and Terri Sorenson from Further join the podcast to discuss the benefits of asynchronous market research online communities, or MROCs, for generating qualitative insights at scale.